Do you know the difference between shopping and purchases? Shopping means I don’t know what I want so I look around and weigh my choice. In other words I can waste your time after you answer my question, show me the product or wait for me to make a decision. Buy means I need a product or service, my money is in hand and what I want is the place to get it. Small business marketing can encourage targeted traffic that is ready to make purchases to your location through SEO and local geolocation.
Who wants to waste time to answer questions, show products and wait for someone for free? A prospective customer finally never bought anything and all the time was down. Business owners want targeted traffic that wants to make a purchase on the same day, better the same clock. They look for customers who know which products and services they want only need to be a place to buy it.
iPhone, Droids and BlackBerry all have new technologies called default geolocation and more smartphones utilize technology released every week. Applications provided by companies such as Foursquare, Yellowpages, Twitter, Facebook, and others provide data through data through geolocation technology. Data like which restaurants nearby, how far are they, reviews, products and services and operating hours but where do you think that data is generated?
A business that has a strong web presence will benefit mostly from geolocation because the data provided is withdrawn from all over the internet. Because every application and device use various ways to produce information about business, this is a big benefit to having your business information posted in many possible places. Not to mention the relevance on the web is what drives your company to the search engine.
Geolocation is a new technology that will encourage targeted traffic to your location if you are online marketing. After all the technology is the future of business and it is the future of marketing. If your internet marketing efforts are not directed to cellular locations or browsing, you will lose the big market in the future. Local Search Engine Optimization (SEO) will help you spread your company’s data on the internet so that the application can find it and display it to targeted traffic in your area.